Tata Harrier Price Cut By Up To Rs 1.20 Lakh In July 2024

The Tata Harrier price has been reduced for the month of July, 2024 by up to Rs 1.20 lakh under the new “King of SUVs” scheme, celebrating the 2 million SUV sales milestone. The Harrier gets a price cut across all of its manual as well as automatic variants.

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2024 Tata Harrier Price List

Take a look at the revised price list of the 2024 Tata Harrier:

As seen in the table above, the base variant of the Tata Harrier is now cheaper by Rs 50,000 in July 2024. The Pure, Pure(O) and Pure+ variants get a price cut of Rs 70,000 whereas the Pure+ S and Pure+ S DK get a cut of Rs 1,20,000. The Adventure variants also get a cut of Rs 1,20,000 while the top-spec Fearless variants get a price cut of Rs 50,000. It is worth mentioning that the price cut is applicable on manual as well as automatic variants of the Harrier. The aforementioned Tata Harrier price list is only valid for the month of July 2024 and is bound to change in the coming months. In case you want to take benefit of the price cut, you will have to book the Harrier in July 2024 only. 

Also Read: Top Upcoming Cars In July 2024 In India — BMW 5 Series LWB, Nissan X Trail And More!

What King Of SUVs Festival Is All About

With the announcement of the King of SUVs Festival, Tata is celebrating its milestone of producing 2 million SUVs. Tata launched its first SUV — the Sierra — back in 1991 and since its launch, Tata Motors has produced over 2 million SUVs, which includes iconic models like the Safari and Sumo and top-selling models like the Nexon and Punch.

Commenting on this special occasion, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., “Our ability to understand the SUV segment and provide the right product for every customer need, helps us immensely to maintain consistency and dominant leadership in the segment. Supported by our multi powertrain strategy, our approach is to provide Indian consumers with world class SUVs that are robust, safe and technologically advanced. The achievement of the 2 million SUV sales mark is a testament to this approach and sets the pace for the future growth of the SUV category.”