Tata Curvv under discounts for the first time — Result of slow sales?

The Tata Curvv, the carmaker’s latest and aspirational product seems to have failed in pulling customers to the Tata showrooms. As its sales continue to plummet, Tata Motors has rolled out discounts on the Curvv ICE and Curvv.ev for the first time since launch. Read on to know more about the Tata Curvv offers and discounts that you can avail.

Tata Curvv, Curvv.ev discounts and offers in February

Tata Motors is offering discounts worth up to Rs 50,000 on the Curvv coupe SUV, for the 2024 models. Prospective buyers can get up to Rs 50,000 off on all variants of the Curvv MY24. Furthermore, certain slow-moving variants can be had with even more discounts at the dealer level. In case you want to have the latest MY25 Curvv, that too is being offered with discounts worth up to Rs 20,000.

Also Read: Maruti Brezza gets 6 airbags as standard — Prices increased

Speaking about the Curvv.ev, the electric iteration of the Curvv can be had with discounts worth up to Rs 20,000 for the MY25 stock. Certain dealers having the older MY24 stock can offer even more discounts, in order to move the stock from their warehouses. It is worth mentioning that these discounts are coupled with exchange and scrappage bonuses for certain models in the line-up, while others offer straight up cash discounts. 

Has the Tata Curvv been a slow seller?

If you take a quick glance at the Curvv sales over the past few months, it is falling consistently and in January 2025, hit a measly 3,000 mark. Given the strong competition from the Creta and now the Creta Electric, the Curvv and Curvv.ev are failing to put a dent on the best-seller Creta SUV. A part of it goes to the parity in terms of design between the Nexon and Curvv. Making matters worse is the price difference between the Nexon and Curvv, which is quite considerable given how small the differences between the two models are in terms of design, features and interior space.

Also Read: 2025 Renault Kiger launched in India — More features at more attractive prices

To stay updated with all happenings and developments in the automotive world and be a part of interesting auto discussions and more, join our official AUTOVERSE Whatsapp community (click here to join).