New Mahindra BE 6e renamed to BE 6 amidst Mahindra Indigo case

Amidst the Indigo-Mahindra dispute regarding the ‘6E’ trademark, Mahindra has chosen to rename its new electric SUV to Mahindra BE 6, temporarily. Mahindra has condemned Indigo’s lawsuit and will contest against it in the court. Till the time the parties come to a resolution, the SUV will be sold under the name ‘BE 6’. Read more about this news here.

Mahindra BE 6 — What is it?

The BE 6, erstwhile the BE 6e, is one of Mahindra’s first born-electric SUVs, underpinned by its new global modular skateboard platform — INGLO. Featuring a coupe SUV body style, the new Mahindra BE 6 is powered by a rear-mounted 285PS electric motor, and comes with two battery pack options — 59kWh and 79kWh. It has been launched at an introductory starting price of Rs 18.90 lakh (ex-showroom, Chennai).

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Mahindra Indigo case 

InterGlobe Aviation Ltd., the parent company of IndiGo airlines, has filed a lawsuit against Mahindra Electric Automobile Limited (subsidiary of Mahindra & Mahindra), regarding the use of the ‘6E’ moniker. Indigo has cited that the callsign ‘6E’ has been trademarked by it, while Mahindra argues that it has trademarked ‘BE 6e’ under a category that has nothing to do with Indigo and the objection has no relevance and is baseless. Furthermore, it stated that the move by Indigo is ironic as it had been involved in a dispute with Tata Motors in the past when the latter had a car called the Tata Indigo on sale in India. 

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Mahindra’s response

Mahindra has temporarily decided to rename its new electric SUV in India to Mahindra BE 6, and has said that it will actively contest against Interglobe for the rights to use the name ‘6e’, in the court. We’ll keep you updated on the proceedings of this case, and the final outcome; stay tuned to CARS24 Autoverse.

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