Here’s how Maruti Suzuki aims to clinch back 50% market share

Maruti Suzuki, India's leading carmaker, has been feeling the heat from the rising competition. The carmaker has been battling with plummeting sales of small cars and the rise of SUV sales—something Maruti Suzuki is trying really hard to crack across segments. In this story, we try to break down Maruti Suzuki’s strategy that is said to help the carmaker to clinch back the 50% market share.

Rs 70,000 crore investment in India

The big news amid all that is going around Maruti Suzuki’s FY2030 plan is the Rs 70,000 crore investment, which will be strategically infused among multiple channels over the next four years. In order to achieve the 50% market share, the carmaker has revealed its plans to infuse around Rs 32,000 crore in expanding the production capacity, Rs 23,240 crore in the development and introduction of new models and the balance in achieving the carbon-neutrality and sustainability initiatives.

Upcoming Maruti EVs in India

In the Indian EV space where the carmakers like Tata Motors and MG Motor India have picked up a considerable lead, Maruti Suzuki has not even reached the starting line yet. However, that is soon set to change with the Maruti e Vitara, which made its India debut at the Bharat Mobility Global Auto Expo 2025. The e Vitara has been conceived keeping the Indian market in mind, and will be exported across the globe from Suzuki’s Gujarat manufacturing plant. You can read more about the upcoming Maruti Suzuki e Vitara by clicking the link mentioned below.

Also Read: Maruti Suzuki e Vitara — A set of many firsts for the brand

Moving to the other EVs that Maruti Suzuki is planning to introduce, while we are yet to figure out the bodystyles these future EVs will carry, the carmaker has revised the number of models incoming. In the recent management meeting, the carmaker revealed that it has reduced the upcoming six EVs that were earlier planned to four models, amid the changing dynamics of the market. 

More Maruti CNG/hybrid/flex-fuel cars in pipeline

While the market is shifting from small cars to SUVs, Maruti Suzuki is still bullish on the small-car segment and rightfully so as over a billion people who are yet to shift from two-wheelers to cars. “We will continue to make as many small cars as the market can pick up”, RC Bhargava, Maruti Suzuki Chairman, said in an interaction with Autocar Professional. Furthermore, Bhargava also emphasized on the need of highly-efficient small cars, delivering close to 30-40km to a litre, for a swift transition to cars from two-wheelers.

Also Read: Maruti Suzuki commences production at Kharkhoda plant in Haryana

In the coming years, we can expect Maruti Suzuki to introduce new small cars that are super efficient—using new propulsion systems like mild-hybrid, CNG or flex-fuel. It remains to be seen where these cars are positioned in the existing range of small cars in the brand’s portfolio or whether these models will be launched as new nameplates or replacements to the existing ones.

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