Luxury Car Brands in India in 2024

Luxury cars are more than just vehicles in India; they're symbols of status and elegance. They hold a strong aspirational value, thus the ownership brings along a sense of achievement. The Indian market is blooming for the luxury car segment, and the sales volumes are on a constant expansion. Multiple brands are participating in the race. Brands like Mercedes-Benz, Lexus, and Volvo deliver products with luxurious, bespoke nature, while BMW and Porsche extend a thrilling driving experience. Sitting on the top are Rolls-Royce and Bentley, which offer nothing less than top-notch luxury and exclusivity. So, in this blog, we’ll talk about all the luxury car brands in India.

Luxury car brands in India:

• Mercedes-Benz
• Audi
• BMW
• Lexus
• Volvo
• Jaguar
• Land Rover
• Porsche
• Bentley
• Rolls-Royce

1. Mercedes-Benz

Mercedes-Benz stands tall as the largest luxury car brand in India, dominating sales with its impeccable blend of luxury and performance. Its lineup caters to a wide spectrum of consumers, ranging from the affordable A-Class to the super-pompous Maybachs, ensuring there's a Mercedes-Benz for every distinctive taste. Within its portfolio, the AMG line delivers performance of the highest order, thrilling enthusiasts with its power. With a long legacy of delivering luxury to Indian doorsteps, Mercedes-Benz continues to reign supreme on Indian roads, enjoying its strong badge value. Lastly, let’s not forget the potent 4Matic system, offered on the brand’s SUV lineup, comprising models like the GLS and super-desirable G-Class.

Top 5 Mercedes-Benz car prices in India

2. Audi

Audi has become a significant player in India's luxury car scene. All thanks to the Q7 for kick-starting the brand’s exponential growth in our market. The German brand is identified for its understated appeal and elegance in design with no loudness, whatsoever. Only the RS models look brute but in all the right ways. Advanced tech and Matrix LED headlamps are another key highlight of Audi cars. Exuding opulence with vanilla interiors is unmistakable in Audi models. However, the lineup has got smaller post the introduction of BSVI emission norms. Audi India has models that strike well with Indian buyers, nonetheless. Audi indeed is an important luxury car brand for Indian buyers.

Top 5 Audi car prices in India

3. BMW

BMW India is a fast-paced brand. The automaker is on its toes to address the demands of Indian buyers. Known as the "Ultimate Driving Machines," BMWs are praised for their thrilling performance and aggressive design language. With sporty yet luxurious interiors and powerful engines, driving a BMW feels exciting. Whether it's the classic 3 Series or the luxurious 7 Series, BMW sets the bar high in India's luxury car scene for dynamic prowess. The brand is also catering to the demands of purists with models like the BMW M340i and M2 Coupe. Environmentally-conscious folks can get their hands on the i4 and the i7 electric saloons.

Top 5 BMW car prices in India

4. Lexus

Lexus is quintessentially a luxury arm of the Japanese carmaker — Toyota. While the masses might not be familiar with the brand, enthusiasts are well aware of the “L” logo. Making its entry in India with the 100 Series Land Cruiser as Lexus LX 470, the Japanese luxury brand took off well among riches. The brand’s testament to delivering Japanese craftsmanship with innovative engineering to superior performance with hybrid powertrains sets Lexus cars apart from the rest. Offering premium sedans and SUVs, Lexus appeals to luxury car lovers who value sophistication and eco-friendliness. 

Top 5 Lexus car prices in India

5. Volvo

Volvo is a celebrated name in the Indian market for its commitment to safety, bespoke design, and luxurious interior. The Scandinavian carmaker’s focus on safety remains high. The carmaker’s new innings came forward with a design revamp for all models and a new 2.0L petrol powertrain, which can be coupled with either a turbocharger or a supercharger. The motor can also be paired with a PHEV setup. The Volvo’s safety net is strong, but the minimalistic theme for the interior is elegant. Another highlight for Volvo cars remains the 9-inch portrait-style Google-powered infotainment unit, paired with the Bowers & Wilkins sound system. Volvo has also started selling electric cars in the Indian market with the introduction of the Volvo C40 Recharge and XC40 Recharge.

Top 5 Volvo car prices in India

6. Jaguar

Jaguar, with its rich heritage and legacy of iconic sports cars, ignites a sense of passion. Despite being owned by an Indian conglomerate, the Jaguar remains a rare breed in India, elevating the exclusivity quotient. The brand has been selling its luxurious sedans in the Indian market since its entry on our shores in 2009. The lineup is currently limited to three models – F-Pace, F-Type, and all-electric I-Pace. The distinctive design language cannot be mistaken for anything else. The large grille and slender headlamps add aggressiveness to Jaguar’s design.

Jaguar car prices in India

7. Land Rover

A brand that has been doing only SUVs since its inception is the Land Rover. Part of the JLR comrade, the Land Rover nameplate relates to offroading prowess. With technological advancements and practical innovations at its disposal, Land Rover now produces SUVs, which are highly capable off the road with clever integration of luxurious interiors with supreme passenger comfort. The brand’s flagship barge - Range Rover, is often called an offroading limousine. In India, the brand’s highest-selling models are — Discovery Sport, Evoque, Velar, Defender, and Range Rover. So, if you plan to get a luxury SUV to take you to the moon and back, head out to a Land Rover dealership.

Top 5 Range Rover car prices in India

8. Porsche

Going fast can never be an underwhelming or boring exercise. Making the exercise practical is none other than Porsche with its models participating in the luxury car segment, namely the Panamera, Macan, and Cayenne. The company's apex predators in the sportscar and supercar business are desirable in their very essence. Nevertheless, the luxury cars from Porsche are packed with dynamics, making them nimble and engaging to drive.

Top 5 Porsche car prices in India

9. Bentley

Bentley is a brand with a long heritage of selling coach-built cars. The idealogy hasn’t been altered in the modern-world dynamics. Bentley still produces cars where parts are handbuilt, ensuring the quality of the highest orders, scoring full marks for opulency. Exclusivity is a key highlight of Bentley in the Indian market, as only a handful of them are sold in the country every year. The Bentley Flying Spur and Mulsanne are the brand’s limousines, rivalling the Rolls-Royce Ghost and Phantom, respectively. The brand also sells the Bentayga SUV in our market, which undoubtedly is their global best-seller.

Top 5 Bentley car prices in India

10. Rolls-Royce

Rolls-Royce, the epitome of automotive luxury, commands admiration and reverence like no other brand. The iconic Spirit of Ecstasy hood ornament, suicide doors, starlight headliners, powered doors, and handcrafted interiors, make every Rolls-Royce car a masterpiece of craftsmanship and elegance. The brand’s clientele gets a long lineup to choose from, including the Ghost, Phantom, Cullinan, Wraith, and all-electric Spectre.

Rolls-Royce car prices in India

New Entrants and Emerging Trends

As the market size is increasing with every passing day, a host of new entrants are eying to grab a chance and participate in it. However, most of these brands will be new-age electric car companies like Tesla, Fisker, VinFast and more. This also gives a perspective on emerging trends in the business. Luxury car brands are now moving towards hybrid EVs and battery EVs. The adoption of SUVs has witnessed a strong rise, thus more luxury SUVs are anticipated to be launched in India. Another big trend on charts is the digitization process with the help of large screens and connected technology.

Future of Luxury Cars in India

The luxury car business has the potential to grow at an exponential pace. The German saloons, which were a rare sight once are now commonly seen on the roads of metro and tier-1 cities. Brands like Maybach, Rolls-Royce, Bentley, Porsche, and Lamborghini are enjoying increased sales with their SUV portfolios. Thus, it is safe to project that the future of luxury cars in India is all about bright and shiny days with more SUVs coming into the picture in both hybrid and EV landscapes.

Conclusion

In conclusion, the luxury car market in India continues to be driven by the discerning tastes and aspirations of affluent consumers. With an array of brands offering a blend of performance, luxury, and prestige, owning a luxury car in India is not just about transportation but a reflection of one's status. The luxury car market is growing at a great pace and soon we might see some more contenders in the business, stirring up the competition.

FAQs

Q. Which is the No. 1 luxury car in India?

Mercedes-Benz is the largest luxury car manufacturer in the country, in terms of annual sales.

Q. What are the 5 highest-selling luxury cars?

Models like the Mercedes-Benz GLC, C-class, GLS, BMW 5-Series, and BMW 3-Series, are some of the most common sights on Indian roads.

Q. Which luxury car is the cheapest?

The Audi Q3 is the cheapest luxury car in the Indian market with a starting price of ₹43.81 lakh, ex-showroom.